The Evolution of Liquidity in 2025: Key Trends Shaping the Market

In today’s trading environment, liquidity is not only about access to markets, but about finding a liquidity provider that is reliable, transparent, compliant and consistent. For margin clients, choosing the right liquidity provider is becoming increasingly important for maintaining profitability.

We have been monitoring the changes in liquidity dynamics to understand how the landscape is changing and what brokers need to know to stay ahead.

The Shifting Role of Liquidity Providers

Liquidity providers are evolving from simple execution venues into strategic partners, therefore reshaping how brokers think about infrastructure and risk.

In previous years, brokers would have chosen a liquidity provider based predominantly on their stability of pricing. In today’s market, brokers expect a combination of stable pricing, customisable liquidity, real-time analytics, and seamless execution across asset classes, all tied together by a reliable, transparent and attentive support team.

Key Trends from 2024 - 2025

Market Volatility

Market volatility and, therefore, pressure on liquidity is significantly on the rise due to recent central bank policy shifts and geopolitical uncertainty. Sudden changes in spreads during news events and slippage are becoming more and more common making it more important for brokers to choose a liquidity provider that is both resilient and adaptable.

APAC Retail Demand Surge

APAC is no longer an emerging region with countries such as Singapore, Hong Kong, Australia and Japan establishing themselves as financial hubs. There is an increasing demand for high-quality liquidity, which only continues to accelerate alongside the rapid improvements to infrastructure and technology. At iSAM Securities, we have accommodated for this growth with ongoing developments to our Hong Kong office, including the appointment of Barry Flannigan as Head of Asia Pacific.

CFD and Crypto Liquidity

Over recent years there has been a huge shift in demand for products formerly seen as niche. CFDs and cryptocurrencies are expected as a standard offering and to be treated with the same risk management and execution standards as FX or Metals with clients expecting deep, stable liquidity, even during periods of high volatility. iSAM Securities offer some cryptocurrencies as part of our index swap offering and also allow clients to deposit margin as digital currency through our crypto deposit facility.

Regulatory Pressure

Increasing regulatory requirements are pushing brokers to choose partners that meet the highest operational standards possible. This is no longer an optional benefit, but a basic necessity. Regulatory backing of entities ensures that liquidity providers are maintaining compliance throughout all activities.

The iSAM Securities Edge

At iSAM Securities we believe that adapting to our surroundings is crucial to delivering the highest quality service to our clients. With FCA, CFTC and SFC regulated, and CIMA registered entities, we are in a unique position to offer upmost security and transparency to our clients. As we continue to innovate, we make decisions based on the wants and needs of clients, as well as external influences from the world around us. We are proud to offer institutional-grade liquidity across FX, index swaps and Precious Metals with 24/5.5 global support. Our culture is based on building a partnership, not just providing a service. Download our instruments list or contact the team to find out more.

iSAM Securities (UK) Limited, iSAM Securities (HK) Limited and iSAM Securities (Global) Limited, iSAM Securities Limited and iSAM Securities (USA) Inc. are together “iSAM Securities”.